ELTE Exciting New Journey of Yours
EENJOY is an experience-based online platform that guides students through ELTE’s rich history via an immersive alternate reality game.
On the EENJOY platform, students can create their own profiles, participate in challenges and complete missions to earn points. These activities make university life more engaging and fun, and they also help students gain valuable knowledge and a sense of community. But the platform also holds a dark secret…
New Void designed the program’s visual identity, created its mascot, and developed the UI assets based on a great brief provided by the client.
Client
ELTE — Eötvös Loránd University
Year
2024
Services
Identity designUI designIllustrations
The central figure of EENJOY’s visual communication is the “Cloudhead” mascot, a humanoid character who invites students on an adventure. Playful, curious, and ready for action, their head appears in stylized form in the logo, and they welcome students in the tutorial module with informative, dynamic graphics that help them easily navigate the main functions of the EENJOY platform. This hand-drawn character can also be found on various social media platforms. As part of the visual identity, we designed an extensive, unique icon pack: the avatars are also Cloudheads, and beyond the platform’s functional indicators, we drew inspiration from the badge system of fantasy games, further reinforcing the immersive ARG theme.
Illustrations created in collaboration with Nikoletta Mihalik
The successful execution of EENJOY is underpinned by a comprehensive, mystical narrative framework. Within the game, the EENJOY platform comes under attack and is corrupted by the Cloud, a Transdimensional Entity controlled by the vengeful Alchemy Faculty, which was disbanded in the 17th century. Initially friendly and welcoming, the EENJOY platform constantly faces assault, manifesting as minor bugs, cryptic messages, and inexplicable phenomena. To thwart the Cloud, students must collaborate.
Platform development by Flinkit
